In the world of marketing, staying on top of trends is an indispensable part of expanding your business and retaining your target audience engaged. And with 2020 now well and fairly halfway, we are already noticing many encouraging improvements that will reshape the marketing landscape throughout the second half of the year.
Let us have a glance at the emerging marketing tactics that will reshape marketing.
Affiliate marketing is a key strategy for every business to succeed in its niche. Other people might just question its value, but a huge number of e-commerce stores can be highly benefited to its effectiveness. Affiliate Marketing is online advertising and promotion done by an ‘affiliate’ with a tracking link in an ‘affiliate site’ redirected to the trader’s website/shop. By this, a marketer’s brand and products/services gain popularity on social platforms. It is one of the best ways to reach and attract online shoppers to purchase your product/service.
The marketplace is huge and complex. Anybody can join and open any business and compete with other businesses. Thus, there’s a need for an ‘Affiliate Marketing’ in 2020, to have a competitive edge among all those businessmen.
In the current marketing scenario, content is everything. You already know that you need to lure your audience: invigorate them, provoke their thoughts, excite their emotions.
The goal is not to just put the content in front of your audience and sit & hope they respond to it, but rather to push them to share and engage with it as much as possible. Content in any form, it can be an article on an outlet or a video on social media, it opens the door for two-way communication between you & your audience, which is vital for building trust and letting customers know that they’re important.
By the end of 2020, the marketplace will need more brains & more content strategy budgets.
Digital marketing has developed at a steady pace in the marketing segment. Today, marketers plan out multiple marketing strategies such as social media marketing, paid promotions, paid ads, etc. to offer customized content to the audience.
According to marketing experts, in the year 2020 digital marketing will evolve furthermore and use different methods such as interactivity and immersion to unite with the target audience.
Interactive Video Content
Video marketing has been trending for years now.
We’re seeing an increase in videos on social media, websites, and blogs. People are even running successful video channels on various platforms.
But in 2020, we’ll start seeing additional changes in the way video is consumed. Yes, we’re talking about interactive videos.
Your business can start using interactive videos for all other purposes:
- Social Media
The core idea behind interactive videos is to increase audience engagement.
Here are a few of the reasons why you should invest in Video Marketing in 2020:
- Sales & Conversions are boosted
- Increase in ROI
- Build Audience Trust
- Google Loves Videos as well
- Videos Attract more Audience than any other Media
- Easily Explains Everything in Minutes
- It can Engage even the LAZIEST User
- Empowers Social Shares
SEO(Search Engine Optimization)
SEO has come a long way from ranking websites that stuff keywords to website ranking based on user intention. In the year 2018, Google medic update served as a hint to marketers that the content on the website has to be connected & relevant to the purpose of the website and the keywords have to be hand-picked wisely.
Besides content on the website, SEO experts say that the speed of the website, the heading tags pyramid, the CDN, and mobile-first indexing will play an indispensable role in improving SEO in 2020.
New technology has made marketing more competitive than ever before. That’s why you need to recognize the modern trends & follow them religiously.
If you’re still not sure what to expect in 2020 from a marketing viewpoint, you can use this guide as a reference.
What marketing trends is your business planning to follow in the rest of 2020? Tell us in the comment section below.